By Louise Blas - Loading & Prospective Watch in Plaine Images
The wave of trials which is currently sweeping on AI giants in the United States reveals a striking paradox of our time. On the one hand, companies like Openai , Anthropic or Google say they want to democratize creation with great artificial intelligence. On the other hand, these same actors find themselves accused of having built their success on the non -consented exploitation of the work of others. Result: the trials are multiplying - from Thomson Reuters against Ross Intelligence in 2020 to the New York Times against Openai at the end of 2023 - without having yet found a culmination.
Audiovisual pros waiting
For audiovisual professionals, this situation takes a very special resonance. Many players in the sector explore the creative potential of AI, whether out of curiosity or by economic opportunity, seduced by tools that promise to optimize their workflows, reduce their production costs, and even enrich their creative pallets.
While lawyers clash around the interpretation of the concept of Fair Use , a whole ecosystem is waiting to know which direction to borrow. Whether audiovisual players choose to adopt prudence or get carried away by the enthusiasm of a technology already deeply rooted in the processes, one thing is certain: the more justice will take time to draw a clear line between innovation and legality, the more difficult it will be!
