Music Tech: Everyone is looking for their supervisory model

Because a tension exists between monetizing these fans more and maintaining an authentic relationship with them. Labels seek to encourage these Die Hard Fans to consume more, while streaming platforms want to invest the trend to improve user retention. The new entrants are looking for heterogeneous levers (Web3, NFT, Drops of sounds in preview, co-creation, exclusivity, etc.) to offer sustainable and equitable income for artists. A balancingist game in a market where fans expect a lot of value to justify a monthly subscription ... Especially with the Fatigue Subscription that currently strikes consumers (which can be summed up in a limpid sentence: people are fed up Their request to pay separately different online services) many challenges therefore, but an enthusiasm to exploit this segment which remains high: the one who will understand the complexity of a real commitment and resolve the equation of the sustainability of this commitment will probably win the game.