By Louise Blas - Loading & Prospective Watch in Plaine Images
There is an inherent tension within the music industry, and that is even what makes all its salt for entrepreneurs who carry a Music Tech project. The music industry navigates between two necessities that are difficult to reconcile: the requirement to be profitable, structured, even standardized at times (the famous metadata, to give only one example) ... but also that of preserving artistic authenticity, and of celebrating creative risk taking.
Consequently, many Music Tech projects have to make their way, most of the time between the resolution of a functional issue to improve the functioning of the sector:
- Fluidifying the purchase of concert tickets
- Building algorithms for programming, discovering, marketing
- Create digital spaces to bring together fan communities
- Offer musical libraries, musical creation tools
… And the preservation of a creative and customizable space to express your individuality:
- Each artist wants to offer an experience in line with his universe
- Each programmer uses his sensitivity in addition to factual data
- Each manager or turner will want for their artist productions and collaborations that strengthen their brand, based on often intangible artistic biases
- Each label manager detects its talents in large part thanks to its intuition, trying to anticipate the tastes of the public.
In summary, the business approach, based on experience and feelings, is sometimes difficult to take into account, and can even turn into the headache when you design a technological solution! It is head the first in this node that we receive on April 4 in Pix Alex Stevens, founder of Bookr.fm : Curator for more than 20 of international festivals, Alex develops solutions for festivals, and puts technology at the service of programming ... He knows better than anyone that structure an activity of the sector by technology, must preserve the essence of the profession.
How to create unique and authentic experiences and tools, while collecting, automating, analyzing, making prescriptions through digital interfaces? How to balance human intuition and attention to data? Perhaps this is the ultimate problem that each Music Tech project must solve.
