The emergence of Everything Games
By Louise Blas - Loading & Prospective Watch in Plaine Images
The traditional wisdom of development pushes to create singular and targeted experiences, which can easily be used in a box: FPS, RPG, management game ... Yet we are witnessing the emergence of "Everything Game", games where developers (ambitious) seek to create multi-genera platforms that integrate plural game modes and captivate a much wider audience.
Some examples? Stums Guys developed by Scopely , Eggy Party , of Netease Games are games that could be described as simplistic but which offer various gameplays: car races, FPS, deduction, solo quests ... and finally offer for all tastes.
Why are the Everything Games so successful?
NAAVIK consulting agency , analyzes the success of an emblematic opus of the Everything Game: Brawl Stars developed by Supercell, a MOBA (Sweet Acronym of Multiplayer Online Battle Arena ) which now flirts with the social network and retains its audience thanks to the items collection and the multiplicity of game modes. We can play basketball, football, or in battle in a arena. Winning formula: a maximum of commitment and retention, and organic growth. Viral phenomenon in classrooms, Brawl Stars exploded his income : $ 66.8 million in March 2024, exceeding his other famous opus, Clash of Clans.
How to meet the demand for Everything Games?
So how do you appropriate this trend? Let's be clear from the start: most games should not go headlong in this diversification, the risk being to lose the focus at the start of development, and to have unclear marketing readability.
However, games established with a nice user base can strengthen the network effects and the attraction of their game by diversifying gameplay. The conclusion? Perhaps providing new gaming experiences does not necessarily need to create separate products: extending and diversifying existing games can widen the basic gameplay, maintain, and ideally, increase engagement!
