Video games are a media still young and sometimes criticized, victim of a priori negative. However, it is also a powerful, immersive media, capable of conveying many emotions. And, video games are an industry rich in many know-how and innovations capable of irrigating other sectors, from culture to health through the industrial world.
Video games are an industry; An industry that weighs heavy ... very heavy, more than music and cinema combined. The video game industry flirts with annual growth of 10% and represents a global market generating more than 135 billion euros in 2019 (source: Newzoo ) .
An economic sector that resorts to fundraising, like any tech sector (examples here , here or even there ), with its unicorns (Cocorico, there is one in France), actors who enter the stock market , know Research , speculation ...
The video game industry brings together different realities. If behemoths exist, that many players outside the sector are engulfed (cuckoo Amazon ) and the time for the consolidation of the market seems to have struck, very numerous studios and independent developers reinforce the richness of the market. Because it is indeed a “-passion sector” and an art in its own right.
Yes, " no offense from the Rab-Joy, video games are an art " .
T, it brings together many very sharp know-how : 3D modeling, narration, game-design, sound design ... The video game players experiment and seize innovative technologies well before other sectors. The video game sector thus has many experts on subjects such as 3D or UX Design.
Video games are also an extremely powerful, immersive and interactive medium , which allows very deep narrations and to convey messages. A doubt? Do not hesitate to play " that dragon, cancer ". Autobiographical and overwhelming, the title recounts the last moments of the son of the developers, died of leukemia in 2012.
Video games also gave birth to the fantasy of all technophile: metovers or this virtual universe parallel to the real world. The containment of spring 2020 thus saw the explosion of new uses (and therefore new business opportunities) within Fortnite, Roblox or Animal Crossing. Virtual places where concerts, fashion shows, cinematographic preview are taken place ... interested in the subject? A little " pill " and you will know everything!
The video game comes out of its border and that's good news.
This is good news for our personal lives. Celia Hodent, psychologist, a worldwide recognized specialist in User Experience in video games (the UX of Fortnite, it's her), returns to the subject in an episode of " The talks of the plain " (the podcats of the Plaine Images). But, this is also good news for many sectors wishing to innovate and re-invent their processes.
Unity Software, a company specializing in helping video games helping software, recently made its successful business in the stock market with the aim of serving other sectors. Unity software is already used in the film industry, in architecture and in the automotive field to design buildings and cars with the possibility of changing the 3D environment live. They could apply to other sectors such as industry.
Need more concrete examples? Déborah Papiernik , please New Business & Strategic Alliances at Ubisoft, came to exchange around the collaborations of a major player in entertainment like Ubisoft with the automotive, health or industry sectors, October 08 to the plain images. Want you there? The conference is available in replay on our YouTube channel .
A little teasing?
Ubisoft, for example, worked with Renault around the automobile, autonomous vehicles and the question of virtual reality in motion within the framework of the Autonomous Symbioz .
In aeronautics, in partnership with Latécoère and Air France, Ubisoft presented a project around the Lifi and the in-flight Entertainment , with the possibility of playing during the flights to Trackmania in multiplayers.
Convinced ? Our ecosystem is full of know-how and skills in creative technologies. And we love provoking meetings, so don't hesitate, contact us !
