Music is a major cultural and creative industry. Like many industries, it has transformations induced by technological developments and digital. The music sector innovates and re-invents by opening up to the outside and benefiting from innovations transcending all sectors.
The MusicTech sector thus represents the successful marriage between the music industry and technology.
There is a vibrating ecosystem around sound and musictech in Hauts-de-France with many companies like REFison , Bleass , Music Story , Aodyo Instruments , Octavio , Modulia Studio , Nahimic , Better Call Dave , The Multipist , Reciesio , AROBAS MUSIC , DISTROLUTION , or Next Sound Lab and many others!
The Plaine Images supports the development of this sector and sets up several levers to promote business creation in musictech, provoke meetings between different actors, strengthen the local ecosystem, apprehend current changes and upcoming trends …:
- An incubation course specific to the Musictech sector
- Special event programming dedicated to the music industry from 2021
- A weekly watch letter
Small overview of an industry in full rebirth and musictech.
A new era for the music industry
The first decade of the 21st century saw the music industry undergoing digital developments before taking new paths and starting to be reborn in the past ten years.
Today, the music industry has experienced continuous growth for several years. The global market for recorded music represents $ 20.2 billion in 2019 (+8.2% compared to 2018).
And, the music sector is a cultural and creative industry that strongly participates in the economy . It supports 2 million jobs in Europe and contributes to 81.9 billion euros in value added to the GDP of the EU and the United Kingdom (The Economic Impact of Music in Europe , Oxford Economics-IFPI, 2020 ).
The music industry has therefore largely returned to growth and experiences positive economic prospects. And it is a rebirth that gives way to a new era of growth . According to Goldman Sachs , revenues from music should more than double by 2030 to reach $ 131 billion.
Obviously, the economic consequences of the current health crisis will have an impact on the music industry, which faces new tests, and these figures will certainly be downwards. But long -term trends remain valid, with an acceleration of technological changes and digital uses caused by the context.
For the first time in 2019, revenues from streaming represented more than half of the overall income from the music industry (56.1%); While other income from digital (especially downloads) such as those from physical products are going down. If the streaming is not new, the structural upheavals it has generated are now clearly visible. But, far beyond, the technological developments in progress and to come extend the reconfiguration of the music industry .
When the MusicTech enters dance
How to define musictech? How does it support the development of the music sector? Let's take a little trip back in time ...
In the 19th century, the only way to listen to music was to attend a "concert". And then, a first invention made it possible to record music in 1857: the phonautographer ( Édouard-Léon Scott de Martinville ). Then arrived 20 years later the phonographer of Thomas Edison, transformed into "first music service on demand" by Louis T Glass in 1889 with the " Nickel-in-the-Slot Phonograph ", presented as the first jukebox of the ' history.
The gramophone signs the appearance of the first disc in 1887. And, the recording of music experienced its beginning at the dawn of the 20th century. But, if we are still far from the democratization of access to music, this waves of first inventions (nowadays, we would say technological innovations) already aroused controversies: dissemination by a third of an art that n 'is not his, risks for the income of musicians if the music does not listen to only during concerts ...
The innovations continued throughout the 20th century supporting musical creation such as radio broadcasting or user access to music (vinyls in 1948, Audios cassettes in 1962, then Walkman, then CD in 1982 , with between two the broadcast of musical videos-start of MTV in 1981-, the MP3 in 1987, the first stations Audionumériques in 1993, then at the end of 1990 - early 2000: Napster, the Internet Underground Music Archive, Ritmoteca, Itunesn MySpace, Spotify, Deezer, Soundcloud…).
Musictech has supported the development of the music industry since always. It represents technological innovation at the service of music in all its components (creation, production, distribution, dissemination, etc.). It represents the meeting between several worlds by opening the music industry on technological developments from other sectors. What happens for example when music and video games meet? The video answer.
Today (and tomorrow), the Musictech rethinks the learning of music and its creation (applications, new interfaces in mixed reality, creation assisted by artificial intelligence, Wearables ..). Here is a fine example with Senstroke by REFISON .
It increases musical experiences (live streaming, holograms, its spatialized, concert in virtual reality, etc.).
It intensifies the relationships between artists and their audience , invents new models of monetization; It makes the music sector a precursor in the use and processing of data; And, it will be able to support solutions to current issues such as rights management or the remuneration of artists ...
To develop, musictech needs to continue to create bridges and strengthen the links between creation and tech communities.
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And to discover entrepreneurs' journeys in the musictech: listen 😉
