By Louise Blas - Loading & Prospective Watch in Plaine Images
Coming from slang, the Brain Rot designates hollow and high potential contents, which we meet on social platforms. They create a overstimulation, bulimic behavior of passive consumption of content, and literally leads to a "brain rot". The standardization of content pushed by binary algorithms, associated with the proliferation of very low front of the front, amplifies the phenomenon.
But a glimmer of hope appears: would we be about to leave the era of the Brain Rot ? In any case, this is the supported opinion of Eugene Healey , brand strategy consultant.
The end of the Brain Rot
The platforms like YouTube struggle to filter this surge of Slops and Internet users are starting to tire of short and standardized content offered by Tiktok and Instagram. Soon, the surge will be such that this content will act as a rejecting for the hearing: the time has therefore come for longer and thoughtful content, and this fundamental trend could in particular push the marks to make more efforts of cooking and diversification of their formats to stand out. We will find cinematographic pastilles , mini-series and documentaries, games ... sometimes backed by offline content such as the big return of magazines and catalogs, which allow you to build a more evocative and sharp brand image. A final remark bought in these predictions: "dependence on technologies is gradually becoming a symbol of lower status". Consumers are thirsty for connection, authenticity, pre-internet nostalgia. How to account for it in its digital productions? Good news emerges from this analysis: agencies and image professionals have more than ever an expertise to play in the great battle of attention!
