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Plaine Images En Force at Mama Festival 2024 (Paris)

  • News , Music Tech
Plaine Images Mama Festival 2024

This is one of the major events in the French music sector: from October 16 to 18, the Mama Festival is converging several hundred pros. Conferences, networking, concerts, all in an 18th arrondissement transformed into a music temple. The Plaine Images will be there!

By Laurent Tricart - Innovation & Partnership

A pro meeting with quality content, in a festive context (concerts in Gogo) and in a so welcoming space (the Pigalle-Montmartre district): the Mama Festival is at the top of the list of essential events for the musical sector French.

His birth, in 2009, started from an observation: France was the 5th world market in music and, unlike other countries which had a festival dedicated both to professionals and to the public- SXSW in the United States , The Great Escape in England or Eurosonic in the Netherlands ...-France, it did not.

Why go?

By playing the card of the hybrid event (general public/pro), the Mama Festival allows you to take the pulse of a musical industry both in its artistic side (discoveries by tens) and in its economic aspects (conferences with the subjects of the moment).
For young innovative companies that send the sector, Mama is therefore an ideal time to connect with market trends and the metaphysical questions that cross it.

 

Networking

With the presence (in 2023) of more than 7,000 professional. The festival offers a unique networking opportunity with all the players in the sector: majors, indés labels, turners, publishers, institutions, etc.
Round tables and generalist or hyper-specialized workshops allow you to easily meet experts and industry players. With a thematic approach that allows you to schedule a tailor-made course: recorded music, live, artists/management/publishing, etc. The conference program here .

The Plaine Images, a whole ecosystem present

Since 2022, the Plaine Images has made Mama a showcase of its activities around the Music Tech. Incubator-Accelerator dedicated to creative industries, the Lille hub is strongly positioned around innovation in the music sector since 2021 1) by helping project leaders to create new proposals for values ​​and companies 2) by accompanying companies already formed.


The presence in Mama is notably the animation of workshops on trendy subjects. As, in 2023, this round table combining 2 musicians having as a common denominator to use artificial intelligence in their creation: Whim Therapy and YMNK . A hyper-concrete exchange which can demystify a subject too often caricatured to listen to here .

 
 

Workshops, a stand

In 2024, for 3 days, the Plaine Images therefore invests Mama in force with:
• The presence on a stand in the invent dedicated to innovation, at the Trianon .

• The participation of a company of its ecosystem (
Click & Live ) in a workshop co-organized with the Professional Association Music Tech France and Google . This 100% practical workshop dedicated to artificial intelligence will present good practices, testimonies and concrete cases. How can AI improve your productivity as a business sector business?
Experts and professional Musictech will share their practical knowledge and advice to present the latest advances in terms of AI and how to apply it in your professional life.
See you on Thursday, October 17, 4 p.m.-4:45 p.m. at Espace Forum @ le Trianon

• The organization of a workshop dedicated to gamification, the other way to operate a catalog , with the presence of 2 specialized companies: Karafun and Mukiz .

When a platform like Deezer tries fun with his Songcatcher , when the musical challenges flood Tiktok, the association between the game (fun) and music becomes obvious.

Through quizs, blind tests or even karaoke, digital and game offer 1001 ways to enhance and use a catalog otherwise

An exchange between these 2 specialized companies allows us to take an overview of this market for the gamification of musical experience and to open up prospects for the music industry.
See you on Wednesday October 16 from 1 p.m. to 1:45 p.m. at Espace Forum @ le Trianon

 

• The organization of a workshop on the 2024 issues of the ticket office.

Ticketing: Do we rebat the cards?

Between the data that all the actors want to assume, the necessary transformation of the customer experience and the Yield Management which points to the tip of its nose, the ticket office is perhaps experiencing a non-negligible mutation.
Traditional operators want to keep their pre -square, tech players dream of shaking up game and producers of shows and rooms work on their independence and reason in a short circuit to always better meet the expectations of their customers. . Will cards necessarily be rebatted?

2 EXPERTS OF THE SUBJECT testify: Perrine Chevalon , Director Communication and Ticketing from Left de la Lune , and Duong Phan , co-founder of TICKETR .
See you on Thursday 10/17 from 11:00 a.m. to 11:45 a.m. at Espace Forum @ le Trianon

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